Course curriculum

Class May 2020 in English

  • 1

    Objective Setting for Data Driven Marketing

    • Welcome to Data Driven Marketing

    • How to set your Objective & ROI

    • How to measure your 15 major KPIs
  • 2

    Step 1: Data Collection

    • How can data be collected?

    • Examples of data collection

    • Tool 1: Data Collection Canvas

    • Key Take Aways

    • Group Coaching 1: Data Collection 22.05.2020 from 10:30 - 12:00
  • 3

    Step 2: Transform your data

    • What is meant by Data Transformation

    • Examples of Data Transformation

    • Tool 2: Data Transformation Canvas

    • Key Take Aways

    • Group Coaching 1: 22.05.2020 from 10:30 - 12:00
  • 4

    Step 3: Analyze your data

    • Examples of an RFM Model

    • Tool 3: RFM Model on Sheet Basis

    • Key Take Aways

    • Group Coaching 2: 29.05.2020 - 10:30 - 12:00
  • 5

    Step 4: Visualize your data

    • Why it is important to visualize data

    • Examples of Data Visualization

    • Tool 4: Data Visualisation Cheat Sheet

    • Key Take Aways

    • Group Coaching 2: 29.05.2020 - 10:30 - 12:00
  • 6

    Step 5: Activate your data

    • The essence of data activation

    • Examples of Data Activation to find new clients

    • Examples of Data Activation to retain existing clients

    • Tool 5: Data Activation Acqusition Campaigns

    • Tool 6: Data Activation Retention Campaigns

    • Group Coaching 3: 05. June 10:30 - 12:00

Learn your Data

Master your customers lifecycle and build a tech stack that approaches your customers in the right moment with the right message and the best offer

Get started now

What will you get out of this course?

Get access to our proven tools that we have applied at +60 organisations

  • Define a strategy

    Learn the easy definition of data driven marketing and how to define a strategy in your own environment

  • Simple Tools

    Learn how to apply simple tools to align with your BI, commercial and Marketing Team a data-driven strategy

  • Increase in your ROI

    Get min. a +10% increase in your ROI on your spend advertisement budget

Instructor(s)

Senior Coach

Simone Lafargue

CEO von Amaze Growth

+14 Jahre Beratungserfahrung bei Accenture und Strategy&

+4 Jahre Erfahrung in Coaching & Training zur Entwicklung neuer Fähigkeiten

+ 5 Jahre Start-up Erfahrung

Geschult in Coaching, Neurologie und NLP. Leidenschaftlich, mehr Menschen zu lernen, wie man eine brillante Wachstumsmentalität entwickelt, um die Herausforderungen von morgen zu meistern.

Simone spricht fließend Deutsch, Englisch und Französisch.

For whom is the course?

For Marketers working and or for any B2B or B2C organisation with good knowledge in Digital Marketing

  • B-level in a Digital Marketing Team

    You are a B-level in a Digital Marketing Team of a B2B or B2C brand

  • Digital Marketing Strategy

    You have access to your organization's Digital Marketing Strategy

  • Re-wire your habits

    Text length of individual points can be shorter or longer depending on your needs

Bonus material

Next to 10 hours self-studying and 6 hours of group coaching we will also provide you

  • Toolbox

    Get access to +13 tools to apply Data Driven Marketing in a step-by-step approach

  • Lifetime Access

    We will grant you lifetime access to our updates tools and techniques

  • Community

    We grant you access to our Growth Marketing Community where you get instant access and sparring in any Digital Marketing Questions

Do you want to become a high-productive, purpose-driven achiever?

Book now